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Martina Peluso
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Beauty Survival Guide: 5 Golden Rules You MUST follow

2/2/2014

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First of all, I would like to talk about an unwritten rule that one should always keep in mind: beware of the INCI of your products. What's the INCI? Simple INCI, also known as International Nomenclature of Cosmetic Ingredients, it's an international system of names for ingredients that are conteined in a product. The INCI system allows the consumer to identify the ingredient content in the product. The first ingredient of the INCI's list it is the major for percentage contained in the product and so on till the last one as the minor percentage of ingredient conteinded in a product. So if you buy a "Pure Argan Oil" that has "argania spinosa kernal oil" (argan oil) at one of the last positions, it is NOT a Pure argan oil. But this is the last of the problem, yes, you read well, because buying something that it is not what you have payed for, it is not the first problem that should concern you when you start reading your INCI's label. But you should whatch out for some really dangerous ingredients, that unfortunately, are the true protagonist in a lot of luxury cosmetics. The worst one?  "Petrolatum, paraffinum liquidum o mineral oil", this ingredient contained in a lot of cosmetic, has been used in industry, as a lubricant for machinery. What happen when you put this ingredient on your skin? The petrolatum creates a film on your skin that doesn't allow air or water to penetrate. Do you really think that this would be healty for your skin? Nope! But, I will talk properly about INCI and how to read it, in the future. 

Let's go back at our 5 Golden Rule for a kick-ass Beauty Regime.



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    “Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.” 
    ― Gwyneth Paltrow

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